Predictive analytics refers to using historical data, machine learning, and artificial intelligence to predict what will happen in the future. This historical data is fed into a mathematical model that considers key trends and patterns in the data. The model is then applied to current data to predict what will happen next.
A simple definition: Intelligent call routing systems identify the caller and the reason for the call to assign her to right agent. Though we mentioned phone call routing in the definition, intelligent routing can take place regardless of where the customer contacts the company. Routing is also important for email or chat queries.
Intelligent Call Routing is a term for routing done by software that attempts to identify the caller and direct them to an appropriate agent. ... The Genesys platform performs this intelligent routing using criteria such as agent skills, caller priority, and DTMF entered by the caller.
Ad text optimization (ATO) is the process of improving the performance of a text Pay Per Click (PPC) Advertisement on search engines by improving its Click Through Rate (CTR) performance both in terms of volume and quality of response, that is “more buyers, less browsers”.
Revenue management is the application of disciplined analytics that predict consumer behaviour at the micro-market level and optimize product availability and price to maximize revenue growth.
In marketing, customer lifetime value, lifetime customer value, or life-time value is a prediction of the net profit attributed to the entire future relationship with a customer.
Forecasting is the process of making predictions of the future based on past and present data and most commonly by analysis of trends. A commonplace example might be estimation of some variable of interest at some specified future date. Prediction is a similar, but more general term.
A Predictive Churn Model is a tool that defines the steps and stages of customerchurn, or a customer leaving your service or product. Having a predictive churn model gives you awareness and quantifiable metrics to fight against in your retention efforts.
Customer segmentation is the practice of dividing a customer base into groups of individuals that are similar in specific ways relevant to marketing, such as age, gender, interests and spending habits.
Although posts often talk about customer journey mapping as a powerful way of visualising the customer experience, many find the idea of creating a customer journey map intimidating. But, that shouldn’t be the case.
Marketing campaign optimization is key for turning your strategy into a powerful marketing machine. They continually evaluate and optimize marketing campaigns to ensure that every dollar of their hard-earned budget is being spent wisely.
Price optimization is the use of mathematical analysis by a company to determine how customers will respond to different prices for its products and services through different channels.
The scenario approach or scenario optimizationapproach is a technique for obtaining solutions to robust optimization and chance-constrained optimization problems based on a sample of the constraints. It also relates to inductive reasoning in modeling and decision-making.